What happens when a group of young design students from Switzerland are let loose in London and asked to turn their impressions into creative work? Wrap Your Head Around London presented ten answers from ten years and ten very different projects. Each year graphic design students from the Academy of Art and Design Lucerne travel to London for a two-week excursion, which forms the basis of an interdisciplinary design and English language project. The students collect and create visual material and texts, focusing on one specific London-related theme which changes from year to year. Projects in the past have included The East in the West, Circle Line, The London Song Book and Independent London Bookshops.

Wrap Your Head Around London presented all the books created in the past ten years as well as the results of this year’s workshop on the theme ‘London Development Cooperation’. The students were asked to interact with 29 different locations and the projects on show were versatile, original, and above all a heartfelt tribute to the inspirational life force that is London.

Fachklasse Grafik Luzern London Projekt

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Photo © Nora Zürcher, 2015