Swiss Cultural Fund UK

Swiss Cultural Fund UK

ambit_ a series of contemporary design exhibitions

am·bit (ˈambɪt) The scope, extent, or bounds of something.
Late Middle English (in the sense ‘precincts, environs’):
from Latin ambitus ‘circuit’, from ambire ‘go around’.

 

 

Ambit is the result of a close collaboration between the Swiss Cultural Fund UK (SCF), Blattler Ltd and Presence Switzerland to give emerging graphic design, product design, design theory and research, digital design and contemporary making a platform in a not-for-profit framework to establish an intercultural dialogue between Swiss designers and the London public.

 

Over the course of one year, emerging Swiss Design will be presented in a series of exhibitions. This initiative was taken to give the vibrant, innovative design movement in Switzerland a presence in the context of one of the world’s leading cultural cities, examining the scope of contemporary design questions and approaches.

 

Design plays a significant, and often overlooked, role in everyone’s lives. We operate and surround ourselves with items that may suit a specific purpose, but functionality is often only the initial drive in choosing or finding a solution. Whether it is a font, an object or a tool we operate, in Le Corbusier’s words most things belong to the machine of living.

 

Without attempting to present a comprehensive overview of Switzerland’s design scene, we invite you to reflect on the vast scope of different design practices, with various overlaps from the printed word to the crafted object.

 

 

ambit.design